PROGRAM DESCRIPTION
In the light of the past lockdowns brought about by the covid pandemic, the new ways and innovations in doing
business, and the breaking down of geographical boundaries because of the significant adjustments made by the
world using information and communications technology this seminar will give an Overview on How to do Digital
Marketing for Architects in Reference to the Code of Ethics. The seminar will apprise Architects on the
differences of inbound and outbound marketing, learn about traditional vs digital marketing, and apply this knowledge
to the betterment of their professional practice.